Jerry Jones – The problem The Solution

As we talked football and fantasy football, I told my friend Kevan that he was a “fair weather Cowboy’s fan”.  I asked if he had his Dallas Cowboy‘s colors on since we live in the Dallas Fort Worth and we have a local team.  He said, “I cannot support a team that is not winning. Hence, my response, Fair-weather Fan! I thought for a bit and told him that I believe Jerry Jones to be the problem and the solution. “The 90’s!!!”, He yells. “They haven’t been since the 90’s (Superbowl).  I have been a die-hard Dallas fan. Dallas is supposed to be a championship team. They are not the Texas Rangers. The Rangers aren’t a championship organization, so when they went back to back; to back to back, we were excited!” They had a great season.  The Dallas Cowboys haven’t won in a while and fans are not happy with just a good season. We haven’t gone to the Superbowl in over 20 years.  It is not necessarily the players but Jerry Jones has been a huge part of the problem, but you cant fire the owner.  “He has turned into Al Davis, the ex-owner of the Raiders.” Controlling people;  have the tendency to want to control people.  Jerry hires coaches that he feels he can control.  The coaches who were un-controlled were able to win but they didn’t stay long.   Kevan say, “Bottom line, the Cowboys SUCK right now!”  Financially Jerry is the solution (enough said)!

Quiet by Nature _______________________________________________



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NFL Team Valuations

#1 Dallas Cowboys

Team Value1

$1.8 bil

Dallas Cowboys are owned by Jerral Jones (Net Worth: $1.8 billion), who bought them in 1989 for $150 mil.
Player-costs-to-win ratio8 149
Coach Wade Phillips
Metro area population 6,448,000
Revenue per fan11 $42
Media Partners
Preseason TV KTVT CBS
Radio The Fan
National TV ratings rank9 8
Valuation Breakdown
Sport $678 mil
Market $501 mil
Stadium $439 mil
Brand Management $188 mil

The skinny

Cowboys owner Jerry Jones is trying to turn his new stadium, which has the largest video screen in the world, into a miniature version of Las Vegas. During the past year the stadium hosted a fight between Manny Pacquiao and Joshua Clottey and hosted the NBA All-Star game. A big fight featuring Floyd Mayweather may come to the stadium before long. Jones gets to keep all the revenue the stadium generates, excluding a sales tax on tickets. This year the stadium will showcase both college and high school football, international soccer, as well as the Super Bowl following the NFL season. In 2014 Jones will host the NCAA Men’s basketball Final Four. But not all has gone smoothly for Jones, who is on the hook for $200 million in stadium debt. A tennis event was canceled this year when players pulled out and the team is suing people who have not paid for their luxury suites. Jones also has not found a naming rights partner for the stadium. Major corporate sponsors are MillerCoors, Ford Motor (nyse: F), Dr. Pepper, PepsiCo (nyse: PEP), Bank of America (nyse: BAC). Naming rights sponsor is NA.

Dates are when valuations were published; figures for most recently completed season.

Sort list by: Rank | Team | Current Value | 1-Yr Value Change | Debt/Value | Revenue | Operating Income

1-Yr Value Chg. 9%
Ann. Value Chg.2 13%
Debt/Value3 11%
Revenue4 $420 mil
Operating Income5 $143.3 mil
Player Expenses6 $143 mil
Gate Receipts7 $112 mil

Jerrald Jones

Facility Information

Cowboys Stadium

Owner City of Arlington
Year Opened 2009
Capacity 100,000
Cost To Build $1.25 bil
Concessionaire Legends Hospitality Management
Average Ticket Price $160
  • Revenue and operating income are for 2009 season and net of revenue sharing and stadium debt service.
  • 1Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt (other than stadium debt).
  • 2Current team value compared with latest transaction price.
  • 3Includes stadium debt.
  • 4Net of stadium revenues used for debt payments.
  • 5Earnings before interest, taxes, depreciation and amortization.
  • 6Includes benefits and bonuses.
  • 7Includes club seats.
  • 8Compares the number of wins per player payroll relative to the rest of the NFL. Postseason wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average.
  • 9Rank based on average rating in local market for regular season games from Nielsen out of the NFL’s 32 teams.
  • 10Renovation
  • 11Local revenues divided by metro population with populations in two-team markets divided in half.
  • Valuation Breakdown:
  • Sport: Portion of franchise’s value attributable to revenue shared among all teams.
  • Market: Portion of franchise’s value attributable to its city and market size.
  • Stadium: Portion of franchise’s value attributable to its stadium.
  • Brand Management: Portion of franchise’s value attributable to the management of its brand.
  • NA: Not applicable.
  • Team Logos Courtesy NFL.
  • Photos: AP Photo/Sharon Ellman; Chris Szagola/Cal Sport Media/Newscom; Newscom


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